You have about 160 characters to tell a stranger — or an AI — exactly what your product does and why it matters. Most people waste it. They write something vague like "A better way to manage your workflow" or copy their tagline verbatim. Neither of those works.
Here's a practical guide to writing a product description that actually gets found — in search, in directories, and in AI-generated recommendations.
Start with the Job, Not the Product
Nobody searches for your brand name unless they already know you. They search for what they're trying to accomplish. Start your description by stating the specific job your product does:
- Bad: "TaskFlow — smart project management reimagined."
- Good: "TaskFlow is a project management tool for remote teams of 2–20 people, with built-in time tracking and Slack integration."
The second version answers three implicit questions: what is it, who is it for, and what does it do specifically?
Use Words Your Customers Actually Use
You might call your product an "asynchronous communication platform." Your customers call it "a Slack alternative" or "a team messaging app." Use their words. AI systems and search engines are trained on how real people describe things — match that language.
Check your own support tickets, reviews, and signup survey responses. The phrases people use to describe their problems before they found your product are the exact phrases you should be ranking for.
Be Specific About Who It's For
Niche beats broad every time for discoverability. "Project management for law firms" is more findable than "project management software" — and it attracts exactly the right people. If your product serves a specific industry, team size, or use case, say so explicitly in the description.
Include Your Key Integrations and Differentiators
If you integrate with Stripe, Zapier, Notion, or any popular tool — mention it. People search for combinations: "invoicing tool that works with QuickBooks." If you're the free alternative to a category leader, you can name that positioning without naming competitors directly: "open-source alternative for self-hosted teams."
Check Your Listing on CrawlRabbit
When you submit your product to CrawlRabbit, we crawl your homepage and auto-populate the title and description. But you should review and edit what we pull — auto-crawled metadata is often your SEO title tag, which may not be optimised for discovery.
Log in to your account, find your listing, and update the description using the principles above. It's the single highest-leverage edit you can make to your visibility profile. Browse the categories directory to see how other products in your space describe themselves — and make sure yours is clearer.