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Spotipo is a cloud-based captive portal software platform that enables businesses to create customizable guest WiFi login portals that simultaneously capture customer data, drive marketing efforts, and generate revenue. Trusted by over 3,000 locations worldwide, Spotipo turns what is typically a basic internet access utility into a powerful marketing and business intelligence tool.
When a guest connects to a business's WiFi network, instead of going directly online, they land on a branded splash page—the captive portal—where they log in by providing their email, social media credentials, or other details. Spotipo manages this entire experience: the design of the login page, the data capture process, the authentication, and the downstream marketing integrations. It transforms a passive WiFi network into an active customer acquisition and engagement channel.
Secure Contact Info Capture collects customer emails and other data through the WiFi login process in a fully GDPR-compliant manner. All data is hosted on Google Cloud infrastructure in the EU, making it suitable for businesses operating under European privacy regulations. A signed Data Processing Agreement (DPA) is available on request for businesses that require formal compliance documentation. This builds permission-based email lists organically from customers who are already on-site and engaged with the business.
Custom Branded Splash Pages allow businesses to design their guest WiFi login pages with their own brand colors, logos, and messaging—no coding knowledge required. The splash page acts as a digital touchpoint that reinforces brand identity at the moment of internet access. Businesses can also use these splash pages to promote products, upcoming events, special offers, and advertisements, creating an additional marketing channel baked into the WiFi experience.
Seamless Integrations connect Spotipo with the tools businesses already use. The platform supports UniFi, MikroTik, TP-Link Omada, Cisco Meraki, and 32+ other enterprise router brands, making it hardware-agnostic and deployable across virtually any existing network infrastructure. On the marketing side, Spotipo integrates with CRMs and email automation platforms, allowing captured guest data to flow directly into existing marketing workflows without manual data exports.
Multiple Access Solutions cover different business models and guest management needs. These include paid WiFi monetization, voucher-based access control, member login portals for loyalty or subscription-based access, and multi-site WiFi management for businesses operating across multiple locations.
Multi-Site WiFi Management enables hospitality chains, retail franchises, and managed service providers to oversee guest WiFi networks across multiple locations from a single dashboard. This is particularly valuable for hotel groups, restaurant chains, and IT service providers managing WiFi infrastructure for multiple clients.
Paid WiFi allows businesses to monetize their internet access by charging guests for connectivity. This is particularly relevant for hospitality venues, marinas, holiday parks, and any location where high-quality internet is a value-added service guests expect to pay for. One customer testimonial specifically highlighted searching specifically for a paid WiFi solution and choosing Spotipo because most competitors only offered free WiFi models.
Voucher Access provides a controlled, time-limited access system where businesses distribute WiFi vouchers (physical or digital) that guests redeem at the login portal. This is commonly used in hotels, cafes, co-working spaces, and events where controlled access and session management are important.
Member Login creates dedicated portals for members, loyalty program participants, or subscribers, giving returning customers a streamlined access experience while tracking engagement and visit frequency data.
Hotels and Hospitality represent one of Spotipo's strongest use cases. Hotels use the platform to provide branded, professional guest WiFi experiences across multiple properties while capturing guest emails for post-stay marketing, loyalty programs, and direct booking campaigns. The platform's multi-site management is particularly valuable for hotel groups with multiple properties.
Restaurants and Food & Beverage businesses use Spotipo to build email marketing lists from dine-in customers, promote daily specials and events through the splash page, and gather data about visit frequency and customer demographics to inform menu and marketing decisions.
Marinas and Outdoor Recreation venues deploy Spotipo to offer premium paid WiFi to visitors—boaters, campers, and seasonal guests who need reliable internet while away from home. Fox's Marina Boatyard is among the real-world clients listed on the platform.
Retail and Shopping Centers capture shopper emails through WiFi login to power loyalty programs, send promotional campaigns, and understand foot traffic patterns across different store locations.
Managed Service Providers (MSPs) and IT Companies partner with Spotipo to offer white-labeled guest WiFi management as a value-added service to their business clients, creating recurring revenue streams from existing networking relationships.
Events and Venues use voucher access and branded portals to manage temporary WiFi access during events, conferences, and gatherings while maintaining control over network usage.
Sports Clubs and Community Organizations like the Carlton Cornwall Bowls club (listed among Spotipo's clients) use the platform to provide member and visitor WiFi access with appropriate data capture and access controls.
Hardware Compatibility is one of the platform's strongest practical advantages. Supporting 30+ router brands including the most popular enterprise options (UniFi, MikroTik, Cisco Meraki, TP-Link Omada) means businesses can deploy Spotipo on their existing network infrastructure without expensive hardware replacements. This dramatically lowers the barrier to adoption.
GDPR Compliance removes a major concern for businesses operating in or serving customers from the European Union. With increasing data privacy regulations globally, having a compliant data capture mechanism built into the product reduces legal risk and builds customer trust.
No-Code Setup makes Spotipo accessible to business owners and managers without technical backgrounds. Customizing splash pages, setting up access rules, and managing guest data requires no programming knowledge, with guided setup and expert support available throughout the process.
14-Day Free Trial with no credit card required allows businesses to test the full platform with unlimited test sites before committing financially, reducing adoption risk significantly.
Responsive Customer Support is a recurring theme in customer testimonials, with multiple clients specifically highlighting the quality and speed of Spotipo's support team as a key differentiator from competitors.
Cloud-Based Architecture means zero on-premises software to maintain, automatic updates, and access to the management dashboard from anywhere. There is no self-hosted version, keeping the product focused on the SaaS delivery model.
Spotipo positions itself as more than a basic WiFi authentication tool. By combining captive portal functionality with marketing data capture, CRM integrations, paid access monetization, and multi-site management in a single GDPR-compliant platform, it serves as a comprehensive guest WiFi marketing platform rather than just an access controller.
The platform's longevity—operating since 2017 under parent company Nibblecomm, Inc.—and its 3,000+ location deployment base suggest stability and proven reliability that newer competitors may lack.
Spotipo transforms guest WiFi from a cost center into a revenue-generating marketing asset. For any business that offers public or guest internet access—hotels, restaurants, retail stores, marinas, venues, and managed service providers—Spotipo provides the tools to capture valuable customer data compliantly, create branded WiFi experiences, monetize access where appropriate, and integrate guest data directly into marketing and CRM workflows. It's a practical, hardware-agnostic solution that turns every WiFi login into a business opportunity.